II Pharmilink History
The Physicians’ Pharmilink service was launched by Pharmilink Healthcare Marketing Services (a division of Positive Fulfillment Services Ltd.) in early 1998. The mandate was to work with pharmaceutical companies and doctors to develop a sampling platform that would far exceed anything that was being offered at that time. To accomplish this Pharmilink assembled a team highly skilled in marketing, data management and mining, as well as the management and fulfillment of pharmaceutical products.
Fifteen years later we have a physician member base of over 50,000, a remarkable client base of major pharmaceutical companies and have just completed the mailing of our 45th sample catalogue, offering a wide range of valuable projects. In addition we have a new, fully licensed facility supported by our Quality Assurance department and trained operations staff.
Over this period, we have successfully executed the original mandate by being the first to implement the following:
- Compile the largest and most up to date database of actively practicing physicians
- Set up a PIN driven member base
- Implement customized order forms
- Establish a web site with on line ordering available to our member physicians
- Variable sampling
- Highly targeted sampling within the Physicians' Pharmilink Program
- Data collection and mining
We are proud of our accomplishments and of the fact that Physicians' Pharmilink is now the leading sampling service in Canada.
We are committed to the continued investment in the necessary resources and creative thinking that will ensure that Physicians' Pharmilink continues to offer a superior service in the most cost-effective environment.