Pharmilink Healthcare Marketing Services
PHMS specializes in the implementation and execution of a wide range of marketing support services, specifically related to the healthcare and pharmaceutical sectors.
Our branded Flagship service:
Physicians' Pharmilink Program
Our branded sampling and communication program, Physicians' Pharmilink, is constantly setting new benchmarks for reaching patients, through the execution of targeted, flexible sampling programs to Canadian physicians. And physicians count on Pharmilink to better assist their patients through the effective use of product samples and product / patient information. We know how hard you work to develop innovative health care products. Let us show you how we can help you get them into the right hands with Physicians' Pharmilink, your link to physicians.
Physicians' Pharmilink
reaches over 46,000+ actively practicing Canadian physicians in a variety of specialties with a
high-quality catalogue, three times a year, plus 3 supplement communications for a total of 6 times per year. Physicians can easily place their orders whenever they want by phone, by fax or by postage-paid business reply order form. They can also order directly from our web site using their unique
6-difit P.I.N. #. All samples and material are managed and warehoused at our GMP compliant, secure facility in Toronto, which is operated under written S.O.P.'s designed specifically to handle pharmaceutical product.
Your Stronger Link To More Physicians - DATA
Through an agreement with Scott's (formerly Southam), Physicians' Pharmilink utilizes the Scott's Medical File database — the same file used to publish the Canadian Medical Directory, the authority on Canadian physicians. With this agreement, the Pharmilink member file is constantly updated throughout the year with new doctors added, changes of specialty or address, removal of retired physicians, etc. to ensure accuracy in your physician targeting.
Using the Pharmilink service will ensure that you reach more quality, actively practicing physicians than with any competitive service.
Try our service and we will guarantee that you will reach more quality, actively practicing physicians than with any competitive service!
Your Innovative Link For Reporting
No other service offers such a broad range of reporting and data capabilities. At Physicians' Pharmilink, we work to fill your needs, not ours.
As part of the Pharmilink Program, your standard reporting package includes: comprehensive inventory report, by lot numbers and expiry dates for individual products (monthly)
- order activity matrix showing physicians ordering by specialty and by province (monthly)
- a summary report presenting cumulative results for a program, plus response analysis by specialty and province (end of program)
- an electronic database of all physicians who sampled your products with complete contact info
(end of program)
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Additional Services
For our clients whose needs fall outside our Pharmilink program we also offer a variety of addition services:
Custom Sampling & Communication Programs
PHMS can help execute a variety of custom "branded" communication programs for your products. These can vary from a one-time communication to on-going multi-level strategies. PHMS can work with you to create the most innovative & unique programs - and since we handle all fulfillment & services in house we can also make sure you stay on budget.
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Direct-to-Consumer programs
These programs can vary from simple on-line fulfillment to complex direct mail initiatives. PHMS can aid in all aspects from development through to execution and fulfillment. Programs can vary from: Direct Mail, Web-based order entry, Fax-broadcast, Tele-detailing, & much more...
On Line Inventory-Support & Electronic Fulfillment Programs
PHMS's on-line extranet-based order entry and inventory management systems deliver the most advanced and flexible information capabilities available, including:
- Real-time access, 24 / 7
- Multi-level user access
- Order entry & order tracking
- Full variable on-line reporting of inventory and rep activity
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Surveys / Questionnaires -
Development and execution of healthcare surveys and questionnaires to healthcare professionals. Surveys can include data acquisition, development from client supplied material and information, printing and mailing, to results capture and analysis.
Kitting, Co-packing & Fulfillment —
On site & on budget, PHMS can help with any of the following; custom laser printing, lettershop, shrink wrapping, kitting of sample units, co-packing & assembly of retail displays & much more...
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