Balancing the Push-Pull in HCP Engagement  Sheila Moody June 14, 2023

Balancing the Push-Pull in HCP Engagement 

Effective commercial engagement balances enterprise driven push with HCP wishes and behaviours. Finding that balance isn’t always easy. 

Increasingly, our clients rely on the power of connect2™, our proprietary data platform, to empower their teams and ensure that HCP literature and sample distribution is coordinated and centralized. 

Having a single source of truth at the core of your omni-channel HCP marketing helps eliminate redundancy, minimize waste and simplify your commercial efforts. 

 

A single source of truth at the core of your omni-channel HCP marketing

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